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Wednesday
Mar102010

WoW Wireless marks first Avnera headset available on Apple.com


Following in the footsteps of the Avnera AudioMagic-based products that's have come before from FREETALK, Creative, Logitech, ASUS, and Plantronics – the Sound Blaster World of Warcraft Wireless Headset sports some seriously tweaked features as highlighted on Apple.com's product page:

  • Uncompressed 2.4GHz wireless technology (ahem, the one we know and love)
  • THX TruStudio PC sound technologies create unprecedented levels of audio realism with stunning surround effects, producing virtual speakers around, above, and below you (THX!)
  • Customize your headset with the interchangeable headset lenses (WoW!)
  • Oversized ear cups and padding for comfortable gaming even during extended sessions (hardcore gamer requirement)
  • Morph your voice into different World of Warcraft characters and creatures with VoiceFX technology (huh? ok)
  • Detachable noise-canceling microphone for clear, precise speech deliver
  • World of Warcraft Audio Control Panel lets you personalize your headset and enhance your audio experience (tweak!)

The Sound Blaster offering is without a doubt the most differentiated and targeted product to be based on Avnera's single chip solutions: one for the plug-and-play wireless USB-Audio adaptor and the other for the wireless stereo headset.  Each IC integrates all the core wireless, audio, and power management circuitry needed to make these products, but they also provided just enough interfaces, including a general purpose data sideband for wireless control and meta data, to allow vendors to build application enhancements like the backlit ear cups, and game controls of the WoW piece.

As the headline implies, it's somewhat notable for followers of proprietary wireless audio technologies that this product made it's way onto Apple.com, featured on Mac accessory pages of the Apple Online Store.  It's gratifying to see a wireless headphone/headset product that isn't Bluetooth penetrate the traditionally Bluetooth friendly Apple channel (and please correct me if there has been a counterexample I missed along the way).  Just goes to show you can't keep a great technology and a killer user experience off the heads of consumers.  It just took a little feature innovation from the folks at Sound Blaster to get it over the hump.

Very nice! Let's hope it sells through at $159.99.

Saturday
Jul182009

Welcome to the party, Bose. SoundLink joins a cool crowd.

boseFrom Bose press release announcing the Bose SoundLink Wireless Music System.

“Many people use a computer as their primary source for music,” said John Roselli, category business manager for Bose Corporation. “But that convenience and experience is diminished by having to be at the computer to hear it. The Bose SoundLink system unlocks that music, streaming it almost anywhere in the home –- even outside –- quickly and easily.”



Yes.  This has been the premise around numerous entry-level applications that Avnera has enabled with its AudioMagic product line.  As opined on Engadget today, Bose's offering at $549.99 is pretty expensive, more so than the applications Avnera has already enabled in this application space – the idea being making such a cool function accessible to more users.  So I'm happy to see this announcement because, with Bose's marketing machine putting the "reason-to-buy" into consumers' minds, it will shed a renewed light on the more affordable solutions already out there to enable unleashed PC music listening.

Here are a few affordable SoundLink alternatives:

150sq_aw1150sq_mint220Rocketfish RF-WS01




  • AudioEngine W1, $149 – USB to wireless line-out receiver.  Bring your own speakers.  Any speakers.  Amazon bundles AudioEngine's own A5 with a "price for both" of $474.  Will absolutely destroy the Bose in performance.  Or use the W1 with the aux input on the iHome iP1 and make your own bundle for $448 (like a high-end Mint... what a segue).

  • Mint 220 Digital Music Station, $119.99 – Exactly the same concept as Bose's offering, but with the added utility of an iPod dock on the speaker itself making it more versatile.

  • Rocketfish RF-WS01, $104.99 – Line-in transmitter with two wireless speakers for separate left and right arrangement, or dual zone mono operation.  Expandable with the RF-WS02 as well.


I love a market!
Thursday
Jun252009

Apple iPhone OS 3.0 shines fresh light (and enmity) on A2DP Stereo Bluetooth

So it's clear from my Google Analytics data that since the release of iPhone OS 3.0, there is a heightened interest in Bluetooth stereo audio. There is also concern about its quality, and whether it sounds like shit on purpose.

Well let me tell you, something funky is definitely going on with the Bluetooth stereo audio performance on the iPhone. Your suspicions are not unwarranted. The bottom line is that Bluetooth A2DP as implemented in the iPhone will sound like shit. Anyone with an ear (but not a preference) for audio distortion will corroborate there is a ton of it when listening to Bluetooth wireless audio on the iPhone running 3.0 OS. High frequency sounds such as symbal-hits sound like digital-ringy-thrash-crap. Awful. Un-listenable. Period.

After poking around a bit, it seems (I suspect) Apple may be short-changing users on the bitpool allocation. From an internet discussion regarding hacking BT performace via Windows registry, it is noted that the Bluetooth A2DP implementation guide outlines how to adjust over-the-air quality for A2DP:

Medium Quality
BitPool=35, SampleRate=44.1khz = 229kb/s
BitPool=33, SampleRate=48khz = 237kb/s
High Quality
BitPool=53, SampleRate=44.1khz = 328kb/s
BitPool=51, SampleRate=48khz = 345kb/s


The trade-off is of course weighed and excuted by Apple. It appears, and logic would backup, that the source device in the A2DP link is the "decider" for the bitpool. The setting, that is, that determines bitpool is embedded in the iPhone itself, rather than the receiving BT accessory.

All bitrates are not created equally


Do NOT be fooled. The bitrates you see above are not typical compression bitrates you are used to seeing in your desktop music libraries. BT doesn't use a fancy psychoacoustic lossy compression scheme like MP3 or AAC (optional A2DP codecs, btw, but neither employed by Apple). The standard for A2DP Bluetooth uses sub-band coding (SBC) for compression. SBC is royalty-free, low complexity, low latency, and by many measures, a crude form of compression. The bitrates that apply to it do not yield the same sound quality at comparable bitrates of MP3 or AAC. Some estimates are that you require 3x the bitrate to achieve comparable quality to MP3. To highlight just how much better MP3 and AAC are consider, AAC and MP3 are not royalty free, and in spite of that, they are employed in infinitely more places, and are thus commercially acceptable. You get what you pay for, people.

Doubling down on lossy


Also keep in mind that you are *re-compressing* an audio file that has already been uncompressed from a lossy codec (MP3 or AAC). Meaning, the original CD-quality track (1411 kbps) was compressed using some (better) codec like MP3 or AAC. Do it once and the quality is very acceptable for most consumers at 192 kbps or above, even if it is mildly, and unarguably, degraded from the original source file. Here's where A2DP gets nasty. It takes this degraded uncompressed file, and compresses it again, this time using a particularly crude compression scheme, SBC, and what you are left with after wireless transmission and local uncompression in the speaker is an audio file that is riddled with tandem artifacts from daisy chaining multiple lossy encode/decode cycles. Nasty.

WWJD


Now if Apple increased the bitpool, what would happen? Would this solve all the issues with current BT audio quality? Not really. Audio quality would improve, but likely only slightly, because you still don't conquer the tandem artifact issues. Transmission range would decrease and power consumption would increase – owing entirely to the increased use of bandwidth and its increased transmission duty cycle required to ship more data, nominally.

Practical remedy


The right answer is to support MP3 or AAC via Bluetooth – possible and feasible because as mentioned, either are supported optional codecs for A2DP. This means you would not have to decompress a file that is already in the format you are sending over the air. You send it over in its orginal compressed state, then you decompress it once at the receiver. There are some non-dealbreaking implications that must be considered:

  1. The receiver must carry the cost of a royalty in order to decode the Mp3 or AAC. That's a bummer for accessory makers. It's not big, but it also hard to get paid for by the consumer, so it eats right into margins. What ends up happening is accessory makers will choose to only support the optional codec in a premium product offering, and run the risk of embedding the low-performance SBC option in entry level products or leaving it out altogether cause it more or less sucks.

  2. It is difficult to support BOTH Mp3 and AAC, meaning Apple would likely choose to support AAC as this is the format they sell via iTunes, and so it would make sense that they would want to offer the best audio experience with the format they purvey. This is also something of a bummer for consumers who for the most part still trade and burn in mp3.


Bottom line



  • My recommendation as a product developer, but more importantly as a consumer, is that Apple supports MP3 as an optional A2DP codec for the iPhone. I'll take AAC as a second choice... but it's more evil as there is so much music I simply won't convert to AAC, and I will resent having to buy all my music I want to enjoy wirelessly from iTunes.

  • Consumers will reject the audio quality currently offered in the iPhone's A2DP standard implementation.

  • Accessories will lack efficacy in their wireless audio feature, and the brands that do this will be at risk of taking the heat for the poor performance. This will hamper implementation of the feature in the accessory space.

  • These last two bullets, unaddressed, are the two major factors why I predict Bluetooth stereo audio will fade into history, which is sad, because there are dozens of engineers who've worked very hard to get it so close to the original vision's intent. To see it still fall short is depressing.


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Related articles from wirelessaudioblog.com: here on announcement, here on BT headphones.
Sunday
Jun212009

iPhone 3GS "unveiled" last week on Jimmy Fallon

Nice clip of engadget managing editor, Josh Topolsky, on Jimmy Fallon doing one of those clever new clandestine advertisements... I mean, it is entertaining as Fallon's guests are interested gadget voyeurs demographically speaking, but it's still gotta be in someone's marketing budget right? Endgadget's (who did the same thing when the Pre was announced) most likely... perhaps ingratiating themselves to the industry's newsmakers to ensure the best tips and leads continue to come their way by the likes of Palm and Apple. Or perhaps, it's NBC + Engadget + Apple all saying it's a win-win-win and so, go for it? I really dunno.

The long and short of the piece is that the new iPhone 3GS has some long awaited features that almost all other phones could do for, in some cases, years. Like video, cut and paste, search... but it does them in enhanced "apple-rific" ways. Video cam... wee... but it lets you edit the vids too, and post them straight to youtube. Cut and paste... whoopty... but it preserves formatting for html pastes and leverages touch interface sweetly. Search your entire phone... ta-dah... but it brings the thoroughness of Apple's desktop Spotlight feature, and it lets you search mail out of the server in brilliantly quick fashion... try it, it's very slick.

Admittedly, the second two of these features are available on standard 2.5G and 3G iPhones with the software update... but the rest of the 3G"S" is all about the natural progression of a hardware platform. More, better, faster, same price. It's still basically a computer people!

So, no one should be cynical, disappointed, or overly jubilant about the 3GS. Just accept it as the next iPhone, and still the smartphone with the most incredible software that keeps it's user experience one step ahead of the pack.
Tuesday
Dec092008

SoundOn Media-210 Wireless 2.1 Mac/PC Speakers Lightning Review