Welcome to the party, Bose. SoundLink joins a cool crowd.

From Bose press release announcing the Bose SoundLink Wireless Music System.

“Many people use a computer as their primary source for music,” said John Roselli, category business manager for Bose Corporation. “But that convenience and experience is diminished by having to be at the computer to hear it. The Bose SoundLink system unlocks that music, streaming it almost anywhere in the home –- even outside –- quickly and easily.”

Yes.  This has been the premise around numerous entry-level applications that Avnera has enabled with its AudioMagic product line.  As opined on Engadget today, Bose's offering at $549.99 is pretty expensive, more so than the applications Avnera has already enabled in this application space – the idea being making such a cool function accessible to more users.  So I'm happy to see this announcement because, with Bose's marketing machine putting the "reason-to-buy" into consumers' minds, it will shed a renewed light on the more affordable solutions already out there to enable unleashed PC music listening.

Here are a few affordable SoundLink alternatives:

• AudioEngine W1, $149 – USB to wireless line-out receiver.  Bring your own speakers.  Any speakers.  Amazon bundles AudioEngine's own A5 with a "price for both" of $474.  Will absolutely destroy the Bose in performance.  Or use the W1 with the aux input on the iHome iP1 and make your own bundle for $448 (like a high-end Mint... what a segue).


• Mint 220 Digital Music Station, $119.99 – Exactly the same concept as Bose's offering, but with the added utility of an iPod dock on the speaker itself making it more versatile.


• Rocketfish RF-WS01, $104.99 – Line-in transmitter with two wireless speakers for separate left and right arrangement, or dual zone mono operation.  Expandable with the RF-WS02 as well.

I love a market!

Couldn't have said it better myself...

For those geeks out there who want to know just how the AW2 pulls it off... follow the link:

Audioengine - Upgrade your music.

Audioengine AW2 wireless iPod adapter

My friends at Audioengine are out with it, the AW2.  The audiophile's answer to how to robustly stream their audio from their iPod to their home stereo, or better yet, a set of hot Audioengine A5s.

Yep.  You want one.



Audioengine puts wires out of work with AW2 wireless iPod adapter - Engadget

One of our friends and customers gets a cameo in Apple's latest TV spot

Congrats to Audioengine, whose A5s are the source of the great tunes that Shazam tunes into in Apple's latest iPhone advertisement.

The A5 is clearly one of today's prime standard bearers both in style and quality in the Apple iPhone/iPod ecosystem.  Apple apparently agrees.  We keep a handfull of these around the office to run demos and do benchmarking.  I keep a set in my place to keep me immersed in music.

YouTube - Audioengine AW1 Review

YouTube - Audioengine AW1 Review.