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Wednesday
Sep022009

Sony @ IFA. A cautionary tale about out of touch marketers

DateWednesday, September 2, 2009 at 11:52AM
5:45PM Sony now covering new Sony Readers already announced, but pretending that Europeans don't know anything about them. An odd approach that's being met with a lot of uneasy seat-shifting by the journalists in the room.

via Live from Sony IFA 2009 press event.

Ha!
AuthorMTC | CommentPost a Comment | |
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