Sunday
Apr222007
Best Buy's Sunday ad sure attracts attention
Sunday, April 22, 2007 at 10:49AM
The Rocketfish Universal Wireless Rear Speaker Kit (RF-WHTIB) that I reviewed last week made it into the Minneapolis-based retailer's weekly ad insert.
As I am not a usual peruser of their weekly ad, what caught my attention was the uptick in hits that my review has been getting in the initial hours of Sunday, stateside.
I hope my review helps folks make a more informed buying decision. It is a really cool, simple, and elegant solution, that folks at my company are watching like proud parents watching the school bus shuttling their kid off to school on the first day... or something like that.
The power of the internet and viral marketing is apparent as I trace the click behavior. The combination of traditional and internet-based promotion media -- print ad inserts, an online version of the ad, search engines, and a blog article -- makes for an efficient means to get the message out about a product that otherwise would be tricky to promote because of its progressive usage model.
Share your experiences, like this one, with the product here so folks can learn more. Thanks.
UPDATE: Wordpress has Alive Matters listed as #19 on its Fastest Growing Blogs page today. Cool.
As I am not a usual peruser of their weekly ad, what caught my attention was the uptick in hits that my review has been getting in the initial hours of Sunday, stateside.
I hope my review helps folks make a more informed buying decision. It is a really cool, simple, and elegant solution, that folks at my company are watching like proud parents watching the school bus shuttling their kid off to school on the first day... or something like that.
The power of the internet and viral marketing is apparent as I trace the click behavior. The combination of traditional and internet-based promotion media -- print ad inserts, an online version of the ad, search engines, and a blog article -- makes for an efficient means to get the message out about a product that otherwise would be tricky to promote because of its progressive usage model.
Share your experiences, like this one, with the product here so folks can learn more. Thanks.
UPDATE: Wordpress has Alive Matters listed as #19 on its Fastest Growing Blogs page today. Cool.
tagged Best Buy, RF-WHTIB, rocketfish in industry, marketing, products for home theater
Best Buy, RF-WHTIB, rocketfish in industry, marketing, products for home theater
Reader Comments (9)
Have you checked for interference with wireless networks or wireless phones? The Rocketfish runs at 2.4 Ghz. There is another product by Amphony which runs at 2.4 and another that runs at 5.8 Ghz. The price on all of these is right -- but I'd like to know if advnance if they'll interfere. I live in a big city apartment where my wireless detects 12 different wireless routers. Thanks for any help
My company's wireless system is used in this device. It is the most advanced 2.4 GHz system in the world. Period. Our startup's future depended on it being as such, and our customers are extremely picky when selecting wireless technology. It's amazing how sophisticated product makers are getting about interference and coexistance.
You should try it out. If it works at your NYC apt, tell the world. I have a similar arrangement where I live. I detect 25-30 WLAN access points at any given time, and the wireless audio system still works and sounds great, and so does my internet.
But your opinion matters as well.
The Best Buy ad caught my eye and was something I had been looking for. Saw your review and you seem to have some intimate knowledge of the product. It should've been easy, but unfortunately I couldn't get any sound whatsoever. I tested with another receiver and same result. I'm hoping it was just a bad unit as I have high hopes for this product.
I'm a fairly technical person so I'm pretty sure I set it up right... it's not rocket science, but to no avail. When I connected my speakers directly to the speaker outs I had sound so I know it wasn't the receiver or that the sender unit wasn't getting sound. Is there any weird catch/glitch/reason that it won't work in certain situations other than being DOA?
A few obvious questions...
Both units are plugged in, turned on, and the LED lights are showing a connection.
If not, you need to verify they are both powered properly. Press (for 3 seconds until fast blink) the connect buttons on both ends to make sure they are "paired".
Finally adjust the gain knob on the back of the wireless receiver to make sure you are not just turned down volume-wise.
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