Dell offers factory installed personal migration… brilliant.

Dell has built an amazing service, by the sound of it.  I spent a few years working as an engineer in Dell's incredible build-to-order operational environment, I was always amazed at the logistical precision we were able to offer our customers.  But this takes their build-to-order model one step beyond amazing.

At CES, Dell talked about their new products and services... Dell now offers an online backup service that lets you store your personal files out on internet accessible storage, useful, great, nothing too unique, however.  The greatness comes when you order a new Dell system, they will automatically download your personal content onto your new computer so it is there on your harddrive the instant you boot up your brand new system.  Reducing barriers for people to upgrade their hardware is a stroke of brilliance.

What an innovative application of their factory install capabilities.