Tag Archives: marketing

Ellen gives away the iHome Studio Series iP1 to her audience

By mtc | Published: December 11, 2009

Also gifted were the Nokia Twist 7705, a Samsung Camcorder, and naturally, the perfect iP1 companion, the iPod touch from Apple.  Oh yeah, and nice companion to other iHome models, a Tempur-Pedic mattress.
Nice.

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Sonos S5 takes aim at the iPod speakerdock market

By mtc | Published: October 13, 2009

I’ll cut right to the chase.  Sonos gets wireless audio distribution.  They also get user experience.  Their products have appealed to many affluent gadget savvy consumers and they’ve made no apologies for being expensive, nor for requiring their customers to bring their own audio hardware – speakers, amplifiers, etc.  If the consumer accepts that, Sonos [...]

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What the hell is this trying to illustrate?

By mtc | Published: March 15, 2009

Some wireless audio marketing is so busted… I won’t publicize which company this is from, but keen viewers should be able to figure it out…
To be clear I find this graphic lazy, misleading, and totally ineffective.  Thankfully it isn’t something from any of my past employers…
That it is trying to illustrate the portable media case [...]

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Does Sonos survive the recession…

By mtc | Published: March 15, 2009

without addressing some lower price-points?
Sonos seemed to have so much promise, but it’s still such a high cost of entry for consumers.  At $349 for the ZP90 as their least expensive rendering node… for a two zone starter kit, you’ve got a $700 commitment without any speakers or remote control.
It’s a shame we aren’t seeing [...]

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Thirteen years after playing my first mp3 file, I think we’re on to something…

By mtc | Published: February 10, 2009

After spending a considerable amount of time looking for product opportunities in the digital audio device world (and finding one) for the better part of five years, and while being a chronic early adopter and experimenter of all things web 2.0 and similar, I’ve gleaned some “truths” that I thought I’d put down here.
I [...]

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One of our friends and customers gets a cameo in Apple’s latest TV spot

By mtc | Published: November 9, 2008

Congrats to Audioengine, whose A5s are the source of the great tunes that Shazam tunes into in Apple’s latest iPhone advertisement.
The A5 is clearly one of today’s prime standard bearers both in style and quality in the Apple iPhone/iPod ecosystem.  Apple apparently agrees.  We keep a handfull of these around the office to run demos [...]

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