Category Archives: marketing

Sony and Best Buy coordinate on S-AIR wireless audio

By mtc | Published: August 18, 2009

Sony released a story today about their invigorated S-AIR wireless system and new ALTUS product line.  They presented the story as a tale of Best Buy partnership.  Interesting.  Certainly in order to market an iPod story, a PC story, a Blu-ray HTIB story, and an add-on story, Sony had to collaborate on nailing feature requirements [...]

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Six out of nine.

By mtc | Published: July 21, 2009

As I do from time to time… I search “wireless speakers” at bestbuy.com.  I was happy to see that 6 out of 9 result items were products Avnera enabled.  Aw shucks.  Read all about them here at wirelessaudioblog.

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It’s the centers of gravity, stupid.

By mtc | Published: July 16, 2009

I wanted to write a little about interface standards in consumer electronics.  My purpose here isn’t to write an exhaustive history of standards and formats – far from it, in fact – rather I want to present some background as a lead-in to some product-specific discussions that will be coming here on wab in [...]

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Sonos CR200 Controller – Really? I need that?

By mtc | Published: July 8, 2009

Consumer, look away.  Don’t waste your time or money.

Home installer crowd with coin to burn… indulge and earn zero respect from the gadget-savvy.
The iPod Touch + free Sonos app makes so much more sense and it’s cheaper… and it does more….  and it looks better.   Need I go on?
I sure hope Sonos has NOT [...]

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iHome iP1 imminent

By mtc | Published: June 22, 2009

iHome Studio Series iP1 is available for pre-order now. In production and hitting initial stores on July 1.

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iPhone 3GS “unveiled” last week on Jimmy Fallon

By mtc | Published: June 21, 2009

Nice clip of engadget managing editor, Josh Topolsky, on Jimmy Fallon doing one of those clever new clandestine advertisements… I mean, it is entertaining as Fallon’s guests are interested gadget voyeurs demographically speaking, but it’s still gotta be in someone’s marketing budget right? Endgadget’s (who did the same thing when the Pre was [...]

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