Category Archives: marketing

Google’s Nexus One is a brilliant device

Here’s hoping Google has a strategy and program in place to support a vibrant ecosystem of audio and other accessories.  The lessons of the iPod and iPhone ecosystem should not go unheeded by Mountain View.  The connector format, placement, and docking physics, as well as a set of favorable business terms needs to be brought [...]
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Ellen gives away the iHome Studio Series iP1 to her audience

Also gifted were the Nokia Twist 7705, a Samsung Camcorder, and naturally, the perfect iP1 companion, the iPod touch from Apple.  Oh yeah, and nice companion to other iHome models, a Tempur-Pedic mattress. Nice.
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Best Buy released a marketing video showing how Rocketboost enabled products can help

A bit corporate and simplified, but you weren’t expecting tear-downs and spectrum plots now were you?  There are never too many ways to tell a good story… You need to a flashplayer enabled browser to view this YouTube video
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Sonos S5 takes aim at the iPod speakerdock market

I’ll cut right to the chase.  Sonos gets wireless audio distribution.  They also get user experience.  Their products have appealed to many affluent gadget savvy consumers and they’ve made no apologies for being expensive, nor for requiring their customers to bring their own audio hardware – speakers, amplifiers, etc.  If the consumer accepts that, Sonos [...]
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Sony @ IFA. A cautionary tale about out of touch marketers

5:45PM Sony now covering new Sony Readers already announced, but pretending that Europeans don’t know anything about them. An odd approach that’s being met with a lot of uneasy seat-shifting by the journalists in the room. via Live from Sony IFA 2009 press event. Ha!
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Link to Engadgets live blog from Sony’s IFA press event

Should be some Sony ALTUS discussion coming in the next couple minutes. Live from Sony IFA 2009 press event.
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