Category Archives: industry

Apple iPhone OS 3.0 shines fresh light (and enmity) on A2DP Stereo Bluetooth

By mtc | Published: June 25, 2009

…something funky is definitely going on with the Bluetooth stereo audio performance on the iPhone. Your suspicions are not unwarranted.

Also posted in mobiles, wireless | Tagged , , , , , , , , , , | 1 Comment

iPhone 3GS “unveiled” last week on Jimmy Fallon

By mtc | Published: June 21, 2009

Nice clip of engadget managing editor, Josh Topolsky, on Jimmy Fallon doing one of those clever new clandestine advertisements… I mean, it is entertaining as Fallon’s guests are interested gadget voyeurs demographically speaking, but it’s still gotta be in someone’s marketing budget right? Endgadget’s (who did the same thing when the Pre was [...]

Also posted in marketing, mobiles | Tagged , , , , , , | Leave a comment

Recent Best Buy coverage gives a shout out to Avnera and Rocketfish RF-WHTIB

By mtc | Published: May 29, 2009

Recent article on Best Buy’s private label brands, Insignia, Rocketfish, Init, Dynex, Geek… mentions the RF-WHTIB and Avnera:
The Richfield, Minn.-based retailer also recently debuted low-cost wireless surround-sound speakers under its Rocketfish brand. Best Buy created the $99 speakers in partnership with startup Avnera of Beaverton, Ore.
Check out full article here.

Also posted in personal | Tagged , , , | Leave a comment

Works with iPhone is becoming defacto… slowly but surely.

By mtc | Published: May 18, 2009

Not only is the GSM buzzing noise a pain in the but to users… but the nag screens on an iPhone are pretty annoying too.
Interesting bit that BBY has made it mandatory in-store meaning it’s as good as a de facto standard in short order…
Retailers, too, are focusing more on iPhone-certified models, suppliers told TWICE. [...]

Also posted in marketing, speaker-docks, wireless | Tagged , , , , , | Leave a comment

Can iPhone 3.0 3rd-party notifiers access Core Location?

By mtc | Published: March 21, 2009

Ross Rubin raises an interesting point…
Yes, the iPhone does allow background processes – Apple’s. While every other music player for the iPhone will stop playing when you exit it, Apple’s iPod application will play in the background. Obviously, this consumes cycles, but Apple doesn’t seem to mind the tax on battery life here. This is [...]

Also posted in mobiles, wireless | Tagged , , , , , | Leave a comment

What the hell is this trying to illustrate?

By mtc | Published: March 15, 2009

Some wireless audio marketing is so busted… I won’t publicize which company this is from, but keen viewers should be able to figure it out…
To be clear I find this graphic lazy, misleading, and totally ineffective.  Thankfully it isn’t something from any of my past employers…
That it is trying to illustrate the portable media case [...]

Also posted in marketing, wireless | Tagged , , , | 4 Comments