Sony @ IFA. A cautionary tale about out of touch marketers

By mtc | Published: September 2, 2009

5:45PM Sony now covering new Sony Readers already announced, but pretending that Europeans don’t know anything about them. An odd approach that’s being met with a lot of uneasy seat-shifting by the journalists in the room.

via Live from Sony IFA 2009 press event.

Ha!

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