My good friend, John Hull, runs Linux development activities over at Dell. His recent post on Dell’s Ubuntu offering is a great example of Dell’s latest efforts in direct relationships with their customers. For a company that has had issues scaling their support, it is nice to know their presence on the web’s best one-to-many communication medium is alive and well.
Direct2Dell has also been the source of breaking news covered by Engadget and Gizmodo in recent days. This is great execution of controlling one’s company’s messaging in the channels that give a damn.

One Comment
Hi Collins, thanks for the feedback on our efforts to listen and learn from our customers. We keep working to get better at this every day and John is a great contributor to the efforts for sure
Thanks again for the feed back