iPhone 3GS “unveiled” last week on Jimmy Fallon

Nice clip of engadget managing editor, Josh Topolsky, on Jimmy Fallon doing one of those clever new clandestine advertisements… I mean, it is entertaining as Fallon’s guests are interested gadget voyeurs demographically speaking, but it’s still gotta be in someone’s marketing budget right? Endgadget’s (who did the same thing when the Pre was announced) most likely… perhaps ingratiating themselves to the industry’s newsmakers to ensure the best tips and leads continue to come their way by the likes of Palm and Apple. Or perhaps, it’s NBC + Engadget + Apple all saying it’s a win-win-win and so, go for it? I really dunno.

The long and short of the piece is that the new iPhone 3GS has some long awaited features that almost all other phones could do for, in some cases, years. Like video, cut and paste, search… but it does them in enhanced “apple-rific” ways. Video cam… wee… but it lets you edit the vids too, and post them straight to youtube. Cut and paste… whoopty… but it preserves formatting for html pastes and leverages touch interface sweetly. Search your entire phone… ta-dah… but it brings the thoroughness of Apple’s desktop Spotlight feature, and it lets you search mail out of the server in brilliantly quick fashion… try it, it’s very slick.

Admittedly, the second two of these features are available on standard 2.5G and 3G iPhones with the software update… but the rest of the 3G”S” is all about the natural progression of a hardware platform. More, better, faster, same price. It’s still basically a computer people!

So, no one should be cynical, disappointed, or overly jubilant about the 3GS. Just accept it as the next iPhone, and still the smartphone with the most incredible software that keeps it’s user experience one step ahead of the pack.