What the hell is this trying to illustrate?

s-marketing-image

Some wireless audio marketing is so busted… I won’t publicize which company this is from, but keen viewers should be able to figure it out…

To be clear I find this graphic lazy, misleading, and totally ineffective.  Thankfully it isn’t something from any of my past employers…

That it is trying to illustrate the portable media case for wireless audio applications is lost on me and anyone else who would look at this hoping to better understand.

Ugh.  I mean, the chick is wearing wired headphones!!!  Not to mention the radio waves are beaming (presumably) audio to two devices that have no compelling need for receiving audio, and three are receiving audio from an iPod whose user is currently already enjoying the music on headphones…

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4 Comments

  1. TCT
    Posted March 16, 2009 at 9:03 pm | Permalink

    Well guess is that u do not understand the technology behind it which is why u r lost.

  2. Posted March 16, 2009 at 10:04 pm | Permalink

    TCT. Bad guess.

  3. Ward
    Posted March 31, 2009 at 11:31 am | Permalink

    S’up dawg…we heard u like wireless headphones, so we connected ur headphones to your headphones so you can listen while u listen.

    WTF indeed! My guess, the company rhymes with “mess-T-mess”. Your screen grab really doesn’t do it justice, though, without the green crescents actually “radiating” to each device.

  4. Ward
    Posted March 31, 2009 at 1:44 pm | Permalink

    Also, if you’re advertising “wireless” audio, it’s probably a good idea to Photoshop out the wire leading from the iPod to the headphones on the stock image you lifted.

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