Stick it in… and enjoy.

By mtc | Published: December 7, 2006

With respect to music and digital rights management (DRM), Mats makes a vital point. In attempting to protect (i.e. feed) the artist, the recording industry and music marketers are damaging the end-user experience. As such, DRM hurts the consumer, and so ultimately, hurts the artist.

Is this permanent? Probably not. But what it means is that during this period of non-transparent copy protection, and alphabet soup (WMA, AAC, MP3, Playsforsure), people will want to try something different, devious, or altogether abandon the technology to give consumers what they want.

Doesn’t the world understand??? People just want to…

1. Buy their music

2. “Stick” it in a player

3. And enjoy!!!

Until then, the consumers (and hackers) will demand a better way, and the only people who should apologize are the supply-side technologists and business-types who stand between the artist and their audience. Stay tuned…

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