Apple TV pulls down TV, music purchases directly and allows rentals in SD or HD

As I opined back in the day, Apple is building on the point-of-sale potential of the Apple TV by offering more direct tie-in to the iTune store as well as offer more Apple TV focused content. Makes good sense of course. Further monetizing a socket they won last year.

Overall, I like the service offering enhancements announced today. It gives you an interesting pivot on the future of TV.

The Apple TV has lots of potential… as does the Xbox… as does the cable set-top box… etc. The battle for the living room lives on.

They all have interesting plays down the road as far as wireless audio is concerned as well.

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