CES is approaching… like a freight train on acid, delivering sleep deprivation and a hangover or two

It begins for me on Saturday, Jan 5th.  Some pre-meetings and strategy dinners, rep-training session, and preparation for press events and customer meetings.  Then come Monday, meetings, meetings, meetings.  This is Avnera’s third visit to CES, and again, we will be showing our partners, customers, and other interested parties what we’ve accomplished in the last year, as well as what is to come.  This year , Avnera has a compelling story on both counts.

On Monday, I’m slated to stand on my feet for a few hours and give 100+ reporters our elevator pitch at the Showstoppers event.  We’ll be talking about a few products that are either on shelves, or being announced at CES, and let you know the fundamentals of how and why Avnera is making sure progress in a fiercely competitive industry  Ought to be fairly interesting talking to press, rather than customers and partners which I’m more accustomed to.

Off-site from the show, Avnera will have some private suites, which are fully booked from go to curtains.  Customers from all over the world and from multiple industries will be present.  We are looking forward to showing them what Avnera technology can enable.  Our focus on the latest trends in consumer multi-media use-cases, wireless audio technlogies, and affordable, end-to-end high-definition audio systems, has created some truly unique IC products.  We’re truly just beginning to scratch the surface of application possibilities.

The plan is to post some updates as the week goes… it won’t be engadget- or gizmodo-thorough – a bit more personal and candid perhaps… stay tuned.