About

Welcome to wirelessaudioblog!  Things written here are my opinions and commentary, not my employer’s, whoever it may be as you read this.  Attempt to draw lines at your own time’s peril.

Since 2004, I’ve been busy at work in the consumer electronics industry in product marketing, product development, interactive marketing, and technology sourcing and evaluation.

Through 2008, I was a Director of Business Development for Avnera, a privately-held fabless semiconductor firm based in Beaverton, OR. I’d been with Avnera since its founding in 2004, and worked in product definition, marketing, and business development during my time there.

My work at Avnera was the inspiration for creating and evolving this blog, which I’ve been keeping since November 2006.  I started wirelessaudioblog (called Alive Matters back then) as a way to scratch an itch I had to blog after my dad, a prolific blogger, passed away. It was part homage, and part therapeutic. I focused on product releases and viral marketing efforts related to Avnera’s customers’ products. The blog has continued to evolve as I gain experience in chronicling, and as my focus shifts from one product introduction to the next, and one professional phase to the next.  At its most simple, this is where I discuss products and trends associated with my work past, present and future, which typically has as context the technologies of wireless, audio, or both.

My work has taken me all over the world — Hong Kong, Shenzhen, Suwon, Hamamatsu, Manchester, Vienna, Austin, Minneapolis, or Singapore — so you’ll see me post at any hour of the day, with any level of wits about me.

I’ve spent time working in Automotive, Aerospace, PC Hardware, Enterprise Software, Semiconductor, and Consumer Electronics sectors. All the while I’ve maintained a deep interest in marketing new technologies, and exercised my personal skills in product definition, brand development, user experiences, and user interface design. Pretty soon I guess I’ll look back and realize I made a career out of wandering.

Personal ramblings… micahtcollins.com